Although there are many brands out there with budgets to pay influencers and want you to help sell for them, working with every single brand is not a good idea. You will come off as wanting to make money and not making a meaningful impact on your followers’ lives. This will discourage your followers from wanting to see your content and might end up with them unfollowing you.

Below I have three tips to follow when reaching out to brands.

So let’s get started.

Three Tips When Reaching Out to Brands as an Instagram Influencer

First, you will need to find the contact info of the brands you would like to work with, which can be done by finding an email listed on their website or Instagram. Usually, there is a ‘contact us’ section at the bottom of a brand’s website, and there you will be able to find a brand’s contact info.

If you can’t find any information, you can DM them on Instagram and ask for a specific person to talk to and get in touch with. LinkedIn is also another way to connect with brands, but the quickest way is to get into their DM.

Once you have their contact, the next step is to send out the first email.

Your first email needs to include some basic information about you, such as your name, IG Handel, your stats, and why you think you would be the right person the brand should work with.

Include reasons for how you can add value to the brand and what partnering with you would do for their brand. You have to make sure you show your authority and connection you have with your audience to brands. This is the chance you get to let brands know why you would be a great asset to their campaigns.

You can mention that you have a media kit and are happy to send it over for review in this first email.

A media kit will show more in-depth detail about your brand, you, and your follower demographic. It is a good piece of document you should have ready before reaching out.

It’s good practice to follow up on an email after one week. Your email can be as simple as checking in to see if they got your last email as they might have missed it. After about two follow up emails with no response is a sign that the brands are either not interested or too busy to respond. Your email might get lost in their inbox as well, and that’s why it’s always good to send a follow up email.

If you don’t get the response, you can try two more times, but the last email you send out should be professional and let them know that you will be in touch in the next month or quarter. Don’t be rude and let your anger out as this is a professional job, and you might miss all the opportunities with one rude email.