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Lesson Ten:  Expanding Your Brand | #InfluencerTipsTuesday

Lesson Ten: Expanding Your Brand | #InfluencerTipsTuesday

Welcome to “Influencer Tips Tuesday,” an ongoing lesson that releases every Tuesdays for new and upcoming influencers to become a mindful and successful creator from day one.

Today, we are at the last lesson where we will focus on expanding your brand to gain more authority and build your influence. 

Read on to learn more about  Lesson Ten: Expanding Your Brand  | #InfluencerTipsTuesday

*Disclaimer: All statements in this post are from my personal experiences and perspective. There is no right or wrong way to becoming a successful influencer as success is defined differently for each person. I share my knowledge with those who believe in becoming a successful and mindful influencer—those who don’t mind working hard to achieve their dreams.

Today, we are at the last lesson where we will focus on expanding your brand to gain more authority and build your influence.

Since 2019, Instagram has frequently updated its algorithm, which affected everyone’s reaches and impressions. Some unfortunate accounts who had established a big following to over 100K+ got deleted and couldn’t get their accounts back up and running like normal. That was bad luck, and I feel sorry for those who experienced it! What they had to do was to start all over again from ZERO.

I, too, got affected by the changes and couldn’t reach my audience like I used to. I had to think of new ways to reach my followers, who cannot see as much of my content as before.

We all can fix these problems by keeping on creating great content and engaging more with others to show your presence. You can also spend money on ads so you can reach more people or use different hashtags. The only issue with these is that you will need to take many trials and errors before knowing what the hashtag sets will drive you more traffic and what ads work best.

Should you start a TikTok account or other social media accounts?

Yes, you can. But it will be just like you are creating another Instagram account or any other new social media account in which you won’t have control over their algorithms.

When a trendy channel gets introduced to people, you definitely can take advantage of the new channels and start from zero like other influencers. But I want to point out here is that you don’t know how long it will be popular for and if it will drop off or its algorithm will change. This is one of the risks you have to be aware of when building your influence on a newly launched platform.

Start a blog

Many people look at a blog as another platform to get collaborations, but they forget that you OWN this platform. There won’t be any algorithm changes unless you are changing how to navigate your blog yourself. Guys, you NEED a blog.

 

According to unverified sources, blog traffic across the internet is going down, and people are encouraging you NOT to start a blog. Wait…what?!?! In my opinion, this is a LIE. Think about it, you creating a blog is like creating another competitor for other people. And when to many competitors join in, it can scare some about what to do. Depending on who is talking, it’s all aimed to benefit someone’s business.  

 

But stats don’t lie as blogging has grown by 12% since 2015 and 77% of internet users read blogs, 2020. (optinmonster)

Here are the latest Blogging Statistics and Trends in 2020, you might want to take a look at.

 

If Blogging and having your own blog is bad, why do marketers focus more on blogging than ever before? Marketers who prioritize business blogging efforts are 13x more likely to see positive ROI (Source: HubSpot)

 

I have been approached many times by different marketers and companies wanting me to write a blog post and link back to them. Why would they care so much about backlinks to their website if blogging is so-called ‘Dieing’?

 

They do this to drive more traffic to their website and create an authority in their expertise topics.

 

Blogging is helping people to find more information and support each other through linking to relevant articles. It creates a space for users to engage in and learn new things. 

Build your email list/ community

Having an email list is a great way to expand your brand. Not only does it give you something that you can control, but it allows you to stay engaged with your audience. Your email list gives you direct access to your follower’s inbox where you have a better chance of being seen in then if posting on Instagram and hoping for all your followers to see your content. It’s the only place where you will get 100% reach every time you send out an email.     

      

Emailing content marketing pieces generates a 38x return for every 1$ spent (Source: Campaign Monitor)

 

By creating an email list, you are building a customer base that you can control and potentially sell a product. There is no other place where you have as much control of your content and how it gets sent to people than an email list. 

Share with me:

Do you find having a blog to be helpful?

As the blogging statistics show, it doesn’t seem like blogging is going anywhere anytime soon. It’s still totally relevant in 2020 and is continually rising for 2021.

What you have to do now is build a channel where you have control over like having your blog and start building an email list where you can directly reach out to people who care about what you create. See my post here where I walk you through how to create a blog

Also check out BlogBrandandBeyond.com for my courses and tips.

 

If you have any questions, leave your comments, or DM me on Instagram @CuratedByMollie.

 

If you missed last week’s lesson, check out  Lesson Nine: Brand Outreach.

 

Thank you for stopping by my blog today. 

 

See you again soon!

xx,

Lesson Three Perfecting your Instagram Profile _ #InfluencerTipsTuesday-@curatedbymollie

Lesson Nine: Brand Outreach | #InfluencerTipsTuesday

Lesson Nine: Brand Outreach | #InfluencerTipsTuesday

Welcome to “Influencer Tips Tuesday,” an ongoing lesson that releases every Tuesdays for new and upcoming influencers to become a mindful and successful creator from day one.

 

Today, we will focus on how to reach out to brands to introduce yourself and discuss collaboration opportunities.

 

Read on to learn more about Lesson Nine: Brand Outreach | #InfluencerTipsTuesday

 

*Disclaimer: All statements in this post are from my personal experiences and perspective. There is no right or wrong way to becoming a successful influencer as success is defined differently for each person. I share my knowledge with those who believe in becoming a successful and mindful influencer—those who don’t mind working hard to achieve their dreams.

Today we will discuss how to reach out to brands and tips on including in your emails. But before reaching out, there are some things to keep in mind.
1) Make sure you like the brands you will work with and would use or already use the products even if you don’t get paid.
2) Also, ask yourself if your followers will benefit from promoting a new product for a brand.
3) Ensure that the brand aligns with your brand, including its missions, vision, target audience, etc.

Although there are many brands out there with budgets to pay influencers and want you to help sell for them, working with every single brand is not a good idea. You will come off as wanting to make money and not making a meaningful impact on your followers’ lives. This will discourage your followers from wanting to see your content and might end up with them unfollowing you.

Below I have three tips to follow when reaching out to brands.

So let’s get started.

Three Tips When Reaching Out to Brands as an Instagram Influencer

One:

How to get in contact with brands

First, you will need to find the contact info of the brands you would like to work with, which can be done by finding an email listed on their website or Instagram. Usually, there is a ‘contact us’ section at the bottom of a brand’s website, and there you will be able to find a brand’s contact info.

If you can’t find any information, you can DM them on Instagram and ask for a specific person to talk to and get in touch with. LinkedIn is also another way to connect with brands, but the quickest way is to get into their DM.

Once you have their contact, the next step is to send out the first email.

Two:

What to say in the first email

Your first email needs to include some basic information about you, such as your name, IG Handel, your stats, and why you think you would be the right person the brand should work with.

Include reasons for how you can add value to the brand and what partnering with you would do for their brand. You have to make sure you show your authority and connection you have with your audience to brands. This is the chance you get to let brands know why you would be a great asset to their campaigns.

You can mention that you have a media kit and are happy to send it over for review in this first email.

A media kit will show more in-depth detail about your brand, you, and your follower demographic. It is a good piece of document you should have ready before reaching out.

Three:

How to follow up to an email and when to move on

It’s good practice to follow up on an email after one week. Your email can be as simple as checking in to see if they got your last email as they might have missed it. After about two follow up emails with no response is a sign that the brands are either not interested or too busy to respond. Your email might get lost in their inbox as well, and that’s why it’s always good to send a follow up email.

If you don’t get the response, you can try two more times, but the last email you send out should be professional and let them know that you will be in touch in the next month or quarter. Don’t be rude and let your anger out as this is a professional job, and you might miss all the opportunities with one rude email.

Share with me:

What did you do in the past when brands didn’t respond to your email?

When reaching out to brands, either by email or DM, always make sure you are professional, responding to brands promptly, and not getting discouraged if you get rejected or are ignored. It’s all about being persistent, never giving up, and staying positive. There will be ups and downs, but as long as you make a plan and stick to it, you are sure to find success.

 

I hope you found this post helpful and stay tuned for next week’s Influencer Tips Tuesday on the last lesson, Lesson Ten: Expanding Your Brand.  

 

If you have any questions, leave your comments, or DM me on Instagram @CuratedByMollie.

 

If you missed last week’s lesson, check out  Lesson Eight: Getting Noticed by Brands

 

Thank you for stopping by my blog today. 

 

See you next Tuesday for more tips!

xx,

Lesson Three Perfecting your Instagram Profile _ #InfluencerTipsTuesday-@curatedbymollie

Lesson Eight: Getting Noticed by Brands | #InfluencerTipsTuesday

Lesson Eight: Getting Noticed by Brands | #InfluencerTipsTuesday

Welcome to “Influencer Tips Tuesday,” an ongoing lesson that releases every Tuesdays for new and upcoming influencers to become a mindful and successful creator from day one.

 

Today, we will focus on how to get noticed by brands or at least get on their radar for potential collaboration opportunities.

 

Read on to learn more about Lesson Eight: Getting Noticed by Brands | #InfluencerTipsTuesday

*Disclaimer: All statements in this post are from my personal experiences and perspective. There is no right or wrong way to becoming a successful influencer as success is defined differently for each person. I share my knowledge with those who believe in becoming a successful and mindful influencer—those who don’t mind working hard to achieve their dreams.

One of the goals of being an influencer is working with brands you admire and expressing your love, honest opinions, and perspective about your favorite products while getting paid to do so. It’s a new and fast-growing career that will require a certain kind of person to fit into the influencer title.

No, not everyone can be an influencer, just like not everyone can be a doctor or an astronaut working in space.

People who don’t know about how influencers work will assume an easy, no-brainer job where you only take a selfie then get paid by brands, which in reality isn’t true at all. 

But today, we are not going to get into the process of how influencer work; instead, we are going to talk about how to get more booked deals by being an influencer through brand collaborations.

If you are ready, let’s dive right into today’s lesson: Getting Noticed by Brands. 

Five Steps to Getting Noticed by Brands as an Instagram Influencer

One:

Make sure you have a good looking account.

I discussed this in lesson two about making good first impressions. Check it out to see what you should do first.

When it comes to standing out and being noticed by brands, you need to get this part right, or else brands won’t take the time to look deeper into your account. 

Brands want great engagement and a connection you have with your followers, but they won’t be able to notice that if they get turned off by how your account looks and if your Instagram doesn’t represent that you are an influencer.  

Two:

Use their products

Brands love it when you can show that you authentically love their products before working with them.

Using their products and naturally showing that on your feed is a huge selling point for getting noticed by the brands you already love. Also, having product shots of a brand’s product is an excellent way to showcase your content creation skills.

Three:

 Share genuine reviews and tag them in your post.

Posting about a product is good, but leaving a genuine review and tagging the brand in your post is better. Be sure you speak from your heart and not sound over the top that this is ‘The Best Serum of All Time’ unless you genuinely feel that way.

When you tag a brand, that’s a quick way for brands to notice you and might take a look at what type of account you have.

Four:

Use IG story to share the love and get into their DM.

Stories are a great way to share with your followers that you love a specific brand and help you get noticed by brands. When you post a story, tagging a brand you love, a direct message is created. Being in the brands’ DM can help to spark a conversation and make you more noticeable.

Five:

Use the brand hashtag to get discovered.

Almost all brands have a hashtag(s) they use that speaks to the brand they are. When you use their hashtags, you have a high chance of brands getting in touch with you. Most brands will have a product showcase where they are showcasing a specific hashtag on their website, newsletters, or other channels. It is your chance to be discovered quickly, as the brands’ hashtags are not as popular as other hashtags on Instagram. 

Remember Lesson seven: Growing with Hashtags?

You will also be able to gain new followers who are loving the same brands as you do. 

When you show that you are using their products, that advise brands to consider you to promote their products in the future.  

You might have a chance to feature on their Instagram or website, which will get you to a good start of the brand partnership.

 

Share with me:

What brands would you like to work with?

That’s it for today. 

 

It’s only five easy tips that you can start applying to your Influencer strategy on getting noticed, develop a good relationship, and working with the brands you love.

 

Thank you for reading today’s post. 

 

I hope you found this post helpful and stay tuned for next week’s blog post on Lesson Nine: Brand Outreach.

 

If you have any questions, leave your comments, or DM me on Instagram @CuratedByMollie.

 

If you missed last week’s lesson, check out  Lesson seven: Growing with Hashtags

 

Thank you for stopping by my blog today. 

 

See you next Tuesday for more tips!

xx,

Lesson Three Perfecting your Instagram Profile _ #InfluencerTipsTuesday-@curatedbymollie

Lesson Seven: Growing with Hashtags | #InfluencerTipsTuesday

Lesson Seven: Growing with Hashtags | #InfluencerTipsTuesday

Welcome to “Influencer Tips Tuesday,” an ongoing lesson that releases every Tuesdays for new and upcoming influencers to become a mindful and successful creator from day one.

 

Today, we will focus on how to grow your Instagram with hashtags, the best practices, and tools you can use to build your like-minded community.

 

Read on to learn more about Lesson Seven: Growing with Hashtags | #InfluencerTipsTuesday

*Disclaimer: All statements in this post are from my personal experiences and perspective. There is no right or wrong way to becoming a successful influencer as success is defined differently for each person. I share my knowledge with those who believe in becoming a successful and mindful influencer—those who don’t mind working hard to achieve their dreams.

I first want to say that Instagram hashtags are always different for every person. When you search #cupcakes, the photos you first see will be different from those of someone else who searched it at the same time. It has to do with what content you are most interested in, what accounts you engage with, and what Instagram’s algorithm thinks is best for you to see. So when you add a hashtag to a photo, keep in mind, Instagram will not show it to people who they think won’t want to see it. Crazy right? I agree!

 

Here are some screenshots of three different hashtags searched at the same time on two different accounts.

 

#StyleBlogger

#Travel

#Cupcakes

Seven Keys to Grow Instagram with Hashtags

One:

How to use Instagram hashtags to grow your reach?

Best practices for growing your reach on Instagram are about diversifying your selections from rare, small, medium, and large hashtags. By small, medium, and large, I mean the number of total posts a specific hashtag has gotten. 

 

I categorize them into five categories:

Popular: More than 1M 

Large: 250K – 1M 

Medium: 100K – 250K 

Small: 50K-100K 

Rare: Lower than 50K 

 

Hashtags like #summer have millions of posts, 476 million at last count, and are what you would call a POPULAR hashtag. A hashtag like #summertimefun has about 800,000 and is a LARGE hashtag. A MEDIUM hashtag would be #summerlovers that have less than 250,000 total posts. A hashtag like #summertimemadness has a little bit over 50,000 and is a SMALL hashtag. A RARE hashtag would be #summerfridaysjetlagmask that has less than 3,000 total posts. 

 

Two:

Number of Hashtags

 

 

The most number of hashtags you can have in a post is 30 hashtags.

When picking out your hashtags, your goal is to mix them up;

 

Popular (More than 1M): Use 0 to 1 hashtag

Large (250K – 1M): Use 3 to 5 hashtags

Medium (100K – 250K): Use 5 to 10 hashtags

Small (50K-100K): Use 8 to 12 hashtags

Rare (Lower than 50K): Use 1 to 3 hashtags

 

The reason for this is the likelihood of people seeing your posts. If you select all POPULAR or LARGE hashtags, your post will not be viewed by millions of people. This is because new posts are continually being uploaded, and your post will drop down where not many people will look for it. On the other hand, if you use only SMALL hashtags, your photo will stay up on that hashtag for longer because fewer people are using it. By spreading your hashtags to RARE, SMALL, MEDIUM, and LARGE, you are giving yourself a better chance of being discovered by more people and growing your reach.

 

Three:

Where to put Hashtags

There are many myths and rules people are coming up with to try to trick the Instagram algorithm, and it has to do with where you place your hashtags.

 

After my trials and errors, I have found that the place where you put your hashtags has nothing to do with your reaches and impressions. It’s no right or wrong about where you choose to include them. So feel free to do whichever way you wish.

 

Here are three places you can have your hashtags.

  • In your caption
  • In your comments
  • In both caption and comment sections

Make sure your hashtags are relevant to the picture you are posting. 

Four:

Organize your Hashtags

Depending on your niche and the type of content you usually are posting, you should have a list of your hashtags categorized.

You can download the worksheet from the Influencer Library and start building out your hashtags library.

I recommend updating them at least once a month. As some hashtags can become very popular quickly, it’s essential to update them so that you are always having a mix of different size hashtags in your posts.

Five:

Helpful Hashtag Apps

Here is a list of apps out there you can get to generate a list of SMALL, MEDIUM, and LARGE hashtags related to keywords you enter. 

 

  1. Ingrammer 
  2. All Hashtag  
  3. Hashtag Generator Tool 
  4. Sistrix 
  5. Daily Purpose

 

Six:

Things to do Before posting

Before your about to post on Instagram, you might want to consider engaging 15 minutes before and 15 minutes after. When you engage around the time of your post, you are showing Instagram that you are active and increase your chances of them pushing your content to more people. This sort of tactic might not work for everyone but is worth trying. A best practice is to be authentic in your activity level and to engage as much as you want.

Seven:

Instagram Engagement Groups

There are a lot of engagement groups on Instagram, Facebook, and other platforms. They were created to share Instagram posts, and have others engage with each other to drive more engagement and trick the Instagram algorithm.

The primary purpose of these groups is to help support each other by commenting on others’ posts who contribute to the group. I used to participate in those groups, too, as I saw it helped my account by getting a boost of engagement and reaches. Now I do not join anymore. It was enticing as you knew whatever content you posted, you would get engagement results even though it wasn’t all AUTHENTIC engagement.

Although these groups do give your post more reach, it is by no means organic. You have to engage with others’ content, even if you have no interest in the posted content. When you stop contributing, that ENGAGED COMMUNITY suddenly stops engaging. That’s why it’s essential to build AUTHENTIC engagement through quality content and to share through a proper hashtag strategy.

Some Instagram coaches will recommend you to participate in these SUPPORT GROUPS as they see it might benefit you now but are not looking at your future.

What I would like to tell you is to STOP contributing to those engagement groups if you are not already a part of them. Think for a moment, are you being genuine and having a significant impact on REAL followers by requiring other people to comment on your post even if they aren’t interested in your content? Just so that you can trick others into thinking you have a more ENGAGED COMMUNITY? It’s your choice to make!

Share with me:

Do you find hashtags helpful in growing your Instagram?

 

 I hope you found some valuable ideas that you can increase your reach through Instagram hashtags. Be sure to stay tuned for next week’s blog post on Lesson Eight: Getting Noticed by Brands.

 

If you have any questions, leave your comments, or DM me on Instagram @CuratedByMollie.

 

If you missed last week’s lesson, check out Lesson Six: Instagram Aesthetic

 

Thank you for stopping by my blog today. 

 

See you next Tuesday for more tips!

xx,

Lesson Three Perfecting your Instagram Profile _ #InfluencerTipsTuesday-@curatedbymollie

Lesson Six: Instagram Aesthetic | #InfluencerTipsTuesday

Lesson Six: Instagram Aesthetic | #InfluencerTipsTuesday

Welcome to “Influencer Tips Tuesday,” an ongoing lesson that releases every Tuesdays for new and upcoming influencers to become a mindful and successful creator from day one.

Today, we are continuing to focus on Instagram Aesthetic and why you need to nail this down before you start producing content. 

Read on to learn more about Lesson Six: Instagram Aesthetic | #InfluencerTipsTuesday

Image Credit: Gucci

*Disclaimer: All statements in this post are from my personal experiences and perspective. There is no right or wrong way to becoming a successful influencer as success is defined differently for each person. I share my knowledge with those who believe in becoming a successful and mindful influencer—those who don’t mind working hard to achieve their dreams.

Having a great aesthetic that aligns with the type of content you are creating is key to a successful Instagram account. It shows your followers you are a professional at what you do, know what you are doing, and are an expert at producing high-quality content.

Think about aesthetics as an essential part of your branding, because having the right Aesthetic will help you attract the right audience who will appreciate what you do and become your real fan. You will be an authority for them.

 

We will discuss the main types of aesthetics out there, what feelings you can make your content have, and how editing your photos to your Aesthetic can help you deliver your brand’s message.

Let’s first get into the basics of what is aesthetic, why is aesthetic necessary, and how you can apply it to your Instagram account.

Then we will go over a case study of how Gucci was able to alter their aesthetic to attract the right audience and increase sales.

Four Keys of Instagram Aesthetic

One:

THE  MEANING OF AESTHETIC

The Aesthetic is an art of appreciating the beauty in the artist’s work. It represents a harmonious and unique artist or brand put into each piece of their work and always sends out the same messages and tone to the audience. Aesthetics are not only concerned with beauty or appreciation of beauty. It’s also how you want others to interpret and evaluate the content you produce.

As for Instagram, aesthetic means the look of your overall Instagram feed. Your aesthetic will show in your photos, videos, or any content you produce and share on Instagram. It’s through your aesthetic that your brand speaks to your followers immediately when they visit your page. You will be able to capture the potential followers’ attention by showcasing the right Aesthetic.

Your Instagram Aesthetic will convey feelings about your brand. It also represents what you offer and how you offer them.

According to Kant, in the book Aesthetic Theory, he notes that aesthetics is objectifying in nature, but through that, objectivity is where aesthetics meets beauty.  

When people look at a photo, they might notice the overall style or feel they are picking up. Flowers, a flowing dress, a sunset in the background, curtain movement, specific colors, etc. are all details that make photos aesthetic.

Two:

THE IMPORTANCE OF AESTHETIC

Aesthetic is important because it shows the beauty of your content, and it will attract your ideal audience who has the same taste in harmony.

It also gives your audience a reason to come back for more. When you showcase your content in a specific and consistent way, you will be able to connect with your followers on a deeper level.

Your messages through aesthetic will be more clear to understand.

By applying the aesthetic practice to your Instagram account, you are encouraging your audience with the need to come back for more to see what new content you create next. Aesthetic also creates trust and loyalty with your followers.

In an article by Colombia Business School, they researched the importance of aesthetics and why large brands go to Thailand to produce content. They found that having an excellent aesthetic and being able to market it well translated into more sales. The attention to detail and execution of a brand’s Aesthetic made for compelling content. 

 

Image source: Gucci.com

Three:

THE FEELING OF AESTHETIC

 

The feeling of a photo is the emotion you want your audience to perceive. It’s the chance you get to grab your audience’s attention and connect more with your brand’s message. Are you making your followers feel a sense of love and appreciation, or do you want them to feel calm and relaxed?

The New Gucci’s Aesthetic Case Study

Gucci’s Aesthetic

The best case study I would like to share with you here is the new Aesthetic of the number one fastest-growing luxury brand in the world, Gucci. The new Aesthetic was brought to life by their current creative director, Alessandro Michele.

 

Michele’s Aesthetic took a different turn and gave a new look to attract a younger customer- think Millenials. As shown in each of his collections, the styles now are more maximalism but still keeps its heritage while showcasing the blend of bold, contemporary, and luxury. The new Gucci presents transparency, inclusivity, and diversity. To tap into their younger customer, they partnered with Harry Styles– the singer, songwriter, actor, and the modern-day iconic to allure attention from the new crown. 

Gucci Men’s Tailoring Cruise 2019 campaignPhotographer: Glen Luchford | Art Director: Christopher Simmonds

 

Gucci Pre-Fall 2020

The latest campaign, Pre-Fall 2020 series, Michele has created his most touching and incredible story and captured by Alasdair McLellan and with art direction by Christopher Simmonds.

This campaign, entitled ‘So Deer To Me’, is intended to be an “an ode to retrieved innocence, a return to the infant world, a call for real engagement with nature and, with that, life.” Not only does the story captivate the most beautiful vision but also the Gucci Pre-Fall 2020 campaign, Gucci is partnering with The Lion’s Share Fund, a charity that helps vulnerable animals.

#SODEERTOME | gucci.com

Positioning of Gucci

Today, Gucci is the world’s fastest-growing luxury brand. Gucci became 2019’s fastest-growing luxury brand, with a growth rate of 23% and a brand valuation of $15.949 billion — It nearly doubled the valuation it had when Michele first took over the reins in 2015.

On the internet, the new Gucci collections stand out — they’ve got a contemporary feel, mixed with vintage classics. Michele even brought back the interlocking GG logo and the iconic Gucci bags from the 1960s, while introducing consumers to the Dionysus buckle. – source

 

The Conclusion

In conclusion, the new Gucci’s Aesthetic changes make the brand reachable to a new market and have increased its revenues. Gucci has done a great job knowing their customer and how to reach them through their brilliant Aesthetic to the utilization of social media as a digital marketing tool.

 

Four:

HOW TO CREATE AN AESTHETIC

How To Create An Aesthetic

There are so many things to consider when creating an aesthetic for your Instagram. You have to know who you are trying to attract, what they like, what they want to see or hear, and more. You will build your vision board and come up with the direction of the aesthetic you want to go for your Instagram account.

After you know all of the elements that will speak about your brand, you can now make them aesthetically pleasant throughout your profile.

Should I edit my photos?

Yes and no. It depends on the Aesthetic you are going for and the message you are sending to your followers. Editing photos through mobile apps or professional tools can dramatically impact what others see and interpret your brand’s message to be. 

 

If you have an aesthetic of raw, natural-looking photos, then editing might not be necessary. However, you can take a picture and edit it to look more natural then it acutely is. You need to know what your Aesthetic is before you make these types of changes. Knowing your aesthetic will help you create a clear brand message that your audience will follow. 

What is the easiest application to use to edit my photos?

There are so many options of applications out there, but the one I recommend is VSCO. It’s simple to use. You can find and use your favorite filters, create your own, and save them. There are also lots of free VSCO filters you can find online. Here are a few places you can check them out, @vscofillterrs@filters.vsco, and @omgfiltrs.

Share with me:

Which brands aesthetic do you like most?

 

Remember that the goal of having an aesthetic is to get your followers to have the same feelings across all your content.

I hope you found this post helpful and be sure to stay tuned for next week’s blog post, on Lesson Seven: Growing with Hashtags.

If you have any questions, leave your comments, or DM me on Instagram @CuratedByMollie.

If you missed last week’s lesson, check out Lesson Five: Branding 101 (Part Two: Visual).

Thank you for stopping by my blog today. 

See you next Tuesday for more tips!
xx,

Lesson Three Perfecting your Instagram Profile _ #InfluencerTipsTuesday-@curatedbymollie

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